Scott MacFarlane: Media Landscape Is Experiencing a ‘Sea Change’ in Response to Political Pressure

RUSH EXCERPT:

MACFARLANE: “I think there’s a sea change among members of the media, some of them recognizing there is a populist movement going on in media. People are now more trustworthy in individuals than in institutions. They find individuals more credible than corporate brands. So you’ve seen a lot of people kind of separate themselves from corporate media brands to go independent, because people are receptive to that. They view corporate ownership of media as at least potentially sorted, as perhaps having the appearance of conflict. Individual members of the media without corporate tentacles may be more credible”