Jen Psaki: Vaccine Outreach to White Conservatives Includes CMT and NASCAR

EXCERPT:

PSAKI:  “What we found to be most effective is to work with these local organizations, so faith-based organizations, community health organizations, civic leaders and others who can really get this message deeply in communities. We have also had a number of members of our Covid team, from Dr. Fauci and Dr. Collins, participate, as an example, in a range of meeting interviews. An example is Dr. Collins participated in the 700 Club. Dr. Nunez-Smith hosted a faith leaders' round table. We are also looking for — we've run PSAa on 'The Deadliest Catch,' we are engaged with NASCAR and Country Music TV. We're looking for a range of creative ways to get directly connected to white conservative communities. We won't always be the best messengers, but we are still trying to meet people where they are but also empower local organizations."