RUSH TRANSCRIPT Welcome back ░░░░░░░░ cheddar movers everyone Google ░░░░░░░░ be updating its privacy ░░░░░░░░ that will limit tracking ░░░░░░░░ apps on android devices ░░░░░░░░ comes after apple made ░░░░░░░░ similar policy change which ░░░░░░░░ up waiting 230 billion ░░░░░░░░ off they spoke to ░░░░░░░░ cap joining us now ░░░░░░░░ discuss the implications of ░░░░░░░░ privacy David Trainer CEO ░░░░░░░░ new cars struck stated ░░░░░░░░ for joining us What ░░░░░░░░ are the specific changes ░░░░░░░░ Google alphabet is making ░░░░░░░░ and are there any ░░░░░░░░ between this update and ░░░░░░░░ s ios update Well ░░░░░░░░ are major differences out ░░░░░░░░ Google is rolling this ░░░░░░░░ sort of quietly and ░░░░░░░░ over the next couple ░░░░░░░░ and they said they ░░░░░░░░ going to be careful ░░░░░░░░ be sure telegraph whatever ░░░░░░░░ they re making so ░░░░░░░░ don t think it ░░░░░░░░ much yet As opposed ░░░░░░░░ what apple did it ░░░░░░░░ giving users rightly the ░░░░░░░░ is turned off right ░░░░░░░░ So the Google approaches ░░░░░░░░ little more I guess ░░░░░░░░ with the advertisers and ░░░░░░░░ little bit more over ░░░░░░░░ long term I still ░░░░░░░░ it sends a really ░░░░░░░░ signal Well and it ░░░░░░░░ drawing a very very ░░░░░░░░ line between Google apple ░░░░░░░░ Facebook right we haven ░░░░░░░░ heard anything like this ░░░░░░░░ Facebook facebook s actually ░░░░░░░░ the opposite Yeah do ░░░░░░░░ have any idea how ░░░░░░░░ might impact applications that ░░░░░░░░ sold on Google s ░░░░░░░░ store Yeah well Google ░░░░░░░░ wants to keep the ░░░░░░░░ free they said that ░░░░░░░░ a big part of ░░░░░░░░ idea they want to ░░░░░░░░ right a lot of ░░░░░░░░ makes the mobile experience ░░░░░░░░ successful which is a ░░░░░░░░ of free application so ░░░░░░░░ re going to try ░░░░░░░░ walk a fine line ░░░░░░░░ I think just make ░░░░░░░░ more Thomas making a ░░░░░░░░ bit harder for the ░░░░░░░░ device to be as ░░░░░░░░ of a personal tracking ░░░░░░░░ become and I think ░░░░░░░░ s a lot yet ░░░░░░░░ key to be told ░░░░░░░░ be part of the ░░░░░░░░ exactly about exactly how ░░░░░░░░ re going to do ░░░░░░░░ they have said that ░░░░░░░░ re planning to do ░░░░░░░░ they haven t quite ░░░░░░░░ yet Yeah you mentioned ░░░░░░░░ re still waiting to ░░░░░░░░ details how this is ░░░░░░░░ to happen but the ░░░░░░░░ line sounds I as ░░░░░░░░ mentioned a lot more ░░░░░░░░ 2 years down the ░░░░░░░░ and what are you ░░░░░░░░ in terms of impact ░░░░░░░░ different companies we know ░░░░░░░░ apple s ios change ░░░░░░░░ had a really big ░░░░░░░░ on mad in particular ░░░░░░░░ other social media platforms ░░░░░░░░ able to kind of ░░░░░░░░ the waves Where do ░░░░░░░░ think this makes the ░░░░░░░░ impact from Google You ░░░░░░░░ I think it makes ░░░░░░░░ most impact on the ░░░░░░░░ s who profited boost ░░░░░░░░ personal information without really ░░░░░░░░ a value to the ░░░░░░░░ of it And I ░░░░░░░░ that s what you ░░░░░░░░ with Facebook right in ░░░░░░░░ Facebook has been challenging ░░░░░░░░ tons of money off ░░░░░░░░ probation for a long ░░░░░░░░ and I think in ░░░░░░░░ ways like you know ░░░░░░░░ re a perception dries ░░░░░░░░ society and so look ░░░░░░░░ that you care about ░░░░░░░░ users and their privacy ░░░░░░░░ is just as important ░░░░░░░░ doing it apple s ░░░░░░░░ done those coming that ░░░░░░░░ that pat I think ░░░░░░░░ a lot of mobile ░░░░░░░░ mobile mobile apps what ░░░░░░░░ going to be important ░░░░░░░░ that if I give ░░░░░░░░ my information I m ░░░░░░░░ to be getting something ░░░░░░░░ valuable back from you ░░░░░░░░ m not giving away ░░░░░░░░ to you for free ░░░░░░░░ is what Facebook I ░░░░░░░░ it s been all ░░░░░░░░ basically taking people s ░░░░░░░░ for free and making ░░░░░░░░ lot of out of ░░░░░░░░ and this whole matter ░░░░░░░░ saying is like you ░░░░░░░░ just away from the ░░░░░░░░ you even more explicitly ░░░░░░░░ you know put all ░░░░░░░░ machine You know my ░░░░░░░░ and enter my parlor ░░░░░░░░ let me know about ░░░░░░░░ let me let me ░░░░░░░░ everything you do not ░░░░░░░░ what I can pick ░░░░░░░░ from a phone So ░░░░░░░░ think the value proposition ░░░░░░░░ a Facebook all other ░░░░░░░░ apps going to have ░░░░░░░░ shift much more consumers ░░░░░░░░ where consumers can say ░░░░░░░░ m cutting you off ░░░░░░░░ to win for consumers ░░░░░░░░ think in terms of ░░░░░░░░ there will be kind ░░░░░░░░ force transparency here but ░░░░░░░░ as you look at ░░░░░░░░ of these companies you ░░░░░░░░ the ones that are ░░░░░░░░ to be hit the ░░░░░░░░ those that are profiting ░░░░░░░░ personal information are there ░░░░░░░░ brands or companies that ░░░░░░░░ to mind that you ░░░░░░░░ are really put on ░░░░░░░░ for the next 2 ░░░░░░░░ here as Google and ░░░░░░░░ that make these changes ░░░░░░░░ look I mean I ░░░░░░░░ obviously Facebook took a ░░░░░░░░ hit right you know ░░░░░░░░ what s like Instagram ░░░░░░░░ snap Right that s ░░░░░░░░ I guess you know ░░░░░░░░ those are the big ░░░░░░░░ media wants Twitter probably ░░░░░░░░ going to be in ░░░░░░░░ same boat How much ░░░░░░░░ are going to want ░░░░░░░░ just get thing the ░░░░░░░░ if they re not ░░░░░░░░ something back and I ░░░░░░░░ that s sort of ░░░░░░░░ perspective to take it ░░░░░░░░ think a lot of ░░░░░░░░ s an individual decision ░░░░░░░░ the big social media ░░░░░░░░ certainly put on notice ░░░░░░░░ for you know not ░░░░░░░░ ll take it away ░░░░░░░░ getting people s information ░░░░░░░░ free anymore Are you ░░░░░░░░ that we could see ░░░░░░░░ from a lot of ░░░░░░░░ companies that are going ░░░░░░░░ be hit hard And ░░░░░░░░ we already seeing that ░░░░░░░░ to what the story ░░░░░░░░ with apple I think ░░░░░░░░ s going to be ░░░░░░░░ for sure that continue ░░░░░░░░ be hit hard here ░░░░░░░░ know look there s ░░░░░░░░ s a big war ░░░░░░░░ way each in D ░░░░░░░░ right now I mean ░░░░░░░░ apple and Google spent ░░░░░░░░ 20 million dollars in ░░░░░░░░ law last and so ░░░░░░░░ this is coming one ░░░░░░░░ or the other so ░░░░░░░░ s sort of you ░░░░░░░░ doesn t matter if ░░░░░░░░ s much backlash from ░░░░░░░░ app makers This is ░░░░░░░░ to be coming through ░░░░░░░░ we are seen in ░░░░░░░░ especially in the u ░░░░░░░░ a lot of this ░░░░░░░░ stuff is already legal ░░░░░░░░ Google apple they re ░░░░░░░░ spending a ton of ░░░░░░░░ in D C the ░░░░░░░░ to kind of hopefully ░░░░░░░░ the regulation for being ░░░░░░░░ strict it too fast ░░░░░░░░ I think it s ░░░░░░░░ it s going to ░░░░░░░░ the landscape of social ░░░░░░░░ the way people think ░░░░░░░░ social media being were ░░░░░░░░ in many ways as ░░░░░░░░ waking up to how ░░░░░░░░ we ve been tracked ░░░░░░░░ and so I think ░░░░░░░░ This is a very ░░░░░░░░ and growing trend and ░░░░░░░░ s going to it ░░░░░░░░ going to we don ░░░░░░░░ know how it s ░░░░░░░░ to fall out age ░░░░░░░░ think it s to ░░░░░░░░ about now but there ░░░░░░░░ a lot yet to ░░░░░░░░ no Really good insight ░░░░░░░░ that s David Trainer ░░░░░░░░ of new constructs thank ░░░░░░░░ so much for joining ░░░░░░░░