Conscious Advertising Network’s Murray: ‘We Need Democratic Regulation’ to Combat Climate Disinfo

MURRAY But the solutions ░░░░░░░░ this because they are ░░░░░░░░ do exist and I ░░░░░░░░ this initiative is a ░░░░░░░░ important part of that ░░░░░░░░ first of all is ░░░░░░░░ Transparency doesn t challenge ░░░░░░░░ of speech it promotes ░░░░░░░░ It provides access to ░░░░░░░░ and is that is ░░░░░░░░ right now for climate ░░░░░░░░ We need to have ░░░░░░░░ and moderation transparency and ░░░░░░░░ s particularly important in ░░░░░░░░ English languages something that ░░░░░░░░ see much more even ░░░░░░░░ obstructed let alone the ░░░░░░░░ with English speaking as ░░░░░░░░ We need democratic regulation ░░░░░░░░ this as well We ░░░░░░░░ measures which increase transparency ░░░░░░░░ need responsible we need ░░░░░░░░ moderation within platform design ░░░░░░░░ we need to support ░░░░░░░░ literacy as well And ░░░░░░░░ need to understand that ░░░░░░░░ we re talking about ░░░░░░░░ trillion dollars of ad ░░░░░░░░ next year we re ░░░░░░░░ about a financial market ░░░░░░░░ maybe it s time ░░░░░░░░ regulate it as such ░░░░░░░░ a way to do ░░░░░░░░ could be looking at ░░░░░░░░ principle of knowing your ░░░░░░░░ when thinking about the ░░░░░░░░ chain And the third ░░░░░░░░ is inoculation And there ░░░░░░░░ a big difference between ░░░░░░░░ local concerns about climate ░░░░░░░░ which is important and ░░░░░░░░ needed for debate compared ░░░░░░░░ hoaxes that exist out ░░░░░░░░ and which are amplified ░░░░░░░░ too often fear and ░░░░░░░░ travel faster online than ░░░░░░░░ And these are examples ░░░░░░░░ whales as in the ░░░░░░░░ not the country being ░░░░░░░░ by offshore wind farms ░░░░░░░░ things like whether Madonna ░░░░░░░░ floods in Brazil which ░░░░░░░░ a real case speak ░░░░░░░░ my colleague down the ░░░░░░░░ if you want to ░░░░░░░░ more about that And ░░░░░░░░ need these campaigns to ░░░░░░░░ with communities to engage ░░░░░░░░ these concerns and to ░░░░░░░░ with with genuine and ░░░░░░░░ confront disinformation and misinformation ░░░░░░░░ finally amongst that inoculation ░░░░░░░░ need climate journalism It ░░░░░░░░ critical and we need ░░░░░░░░ make sure it s ░░░░░░░░ funded and not subject ░░░░░░░░ deplatforming or being removed ░░░░░░░░ algorithms or downranked through ░░░░░░░░ Just in closing I ░░░░░░░░ platforms you need to ░░░░░░░░ systems with transparency and ░░░░░░░░ design amongst them The ░░░░░░░░ industry needs to look ░░░░░░░░ its supply chains create ░░░░░░░░ rights responsible advertising and ░░░░░░░░ need to reflect on ░░░░░░░░ fact that these warnings ░░░░░░░░ been coming for long ░░░░░░░░ and that at some ░░░░░░░░ you re moving from ░░░░░░░░ to negligence And when ░░░░░░░░ comes to states you ░░░░░░░░ to introduce democratic regulation ░░░░░░░░ need to require transparency ░░░░░░░░ initiative is fantastic It ░░░░░░░░ a great beginning But ░░░░░░░░ must look at the ░░░░░░░░ and the drivers behind ░░░░░░░░ to be successful in ░░░░░░░░ critical year leading up ░░░░░░░░ COP30.”