Iger: ‘In June, We’ll Be Launching Our First Real Foray into Password-Sharing’

IGER The way to ░░░░░░░░ that is actually very ░░░░░░░░ clear to us It ░░░░░░░░ very very clear that ░░░░░░░░ need more engagement in ░░░░░░░░ of consumers spending time ░░░░░░░░ the platform We just ░░░░░░░░ which is a very ░░░░░░░░ product which is Hulu ░░░░░░░░ Disney plus that came ░░░░░░░░ of beta last Friday ░░░░░░░░ And I can tell ░░░░░░░░ that it is doing ░░░░░░░░ well We ll have ░░░░░░░░ to say about that ░░░░░░░░ our next earnings call ░░░░░░░░ we feel great about ░░░░░░░░ engagement of those Disney ░░░░░░░░ who are not getting ░░░░░░░░ who are now watching ░░░░░░░░ programs that were on ░░░░░░░░ including Shogun for instance ░░░░░░░░ is which is a ░░░░░░░░ hit So we have ░░░░░░░░ increase engagement We need ░░░░░░░░ technological tools to lower ░░░░░░░░ create more stickiness as ░░░░░░░░ like recommendation engines getting ░░░░░░░░ know our customers better ░░░░░░░░ need to reduce the ░░░░░░░░ of marketing we need ░░░░░░░░ reduce the cost of ░░░░░░░░ acquisition to get the ░░░░░░░░ up obviously I think ░░░░░░░░ have the program more ░░░░░░░░ particularly outside the United ░░░░░░░░ which is to pick ░░░░░░░░ markets where we could ░░░░░░░░ move the needle and ░░░░░░░░ with really strong local ░░░░░░░░ We ve had some ░░░░░░░░ there We need more ░░░░░░░░ Password sharing is is ░░░░░░░░ else In June we ░░░░░░░░ be launching our first ░░░░░░░░ foray into password sharing ░░░░░░░░ You will IGER just ░░░░░░░░ few countries and a ░░░░░░░░ markets but then it ░░░░░░░░ grow significantly with a ░░░░░░░░ rollout in September FABER ░░░░░░░░ down on password sharing ░░░░░░░░ IGER Yes And all ░░░░░░░░ that obviously all the ░░░░░░░░ that I mentioned are ░░░░░░░░ of what will turn ░░░░░░░░ business into a business ░░░░░░░░ we re crosstalk FABER ░░░░░░░░ re describing what Netflix ░░░░░░░░ is.”