Iger: ‘In June, We’ll Be Launching Our First Real Foray into Password-Sharing’
‘We have to program more smartly, particularly outside the United States’
EXCERPT:
IGER: “I think we have the program more smartly, particularly outside the United States, which is to pick the markets where we could really move the needle and program with really strong local programming. We've had some success there. We need more success. Password sharing is -- is something else. In June, we'll be launching our first real foray into password sharing --"
FABER: "You will?"
IGER: "-- just a few countries and a few markets, but then it will grow significantly with a full rollout in September."
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