Pete Seat: People Want a Cracker Barrel that Make You Feel Like You’re at Home or in Grandma’s Living Room

EXCERPT:

SEAT: "First off, I think it‘s wrong to paint this as MAGA world is outraged. Sure, there are people in that sphere that are. But I‘ve seen — "

PHILLIP: "Many of them."

SEAT: "But I‘ve seen a lot of folks who have no allegiance or alliance to MAGA that have complained about this. And why? It‘s because there‘s a resistance to change, specifically a resistance to changing things that aren‘t broken, and Cracker Barrel works because Cracker Barrel is consistent. When you go on a road trip, you know that you‘re going to get good food at a good price at the next exit, and you can go in and you have the kitschy decor, it makes you feel like you‘re at home or in grandma‘s living room. That‘s what people want. They don‘t want bland, boring, cookie cutter, minimalist places that feel like fill-in-the-blank fusion restaurant."