Axios’ VandeHei: ‘All of Us Have to Come to Grips ... Joe Rogan Is More Important than Any of Us’

EXCERPT:

VANDEHEI: "For sure. I think all of us have to come to grips legacy media is just not as important as it thinks it is. It is to you, it is to me. It’s a relatively small group of people who rely on us for their information. You have to go into the world as it is, not as you wish it to be. Basically, the way people get information has shattered into 20, 30 different pieces. So if you just look empirically at the numbers, Joe Rogan is more important than any of us. He just has a much bigger, hyper-connected audience that listens to his every word. So maybe listen to Joe Rogan and try to understand, what is he talking about, what are the guests he has on, what are the issues they care about? Realize that the gravity of right-wing discourse is now taking place on X. It’s not FOX. X is what matters. Elon Musk is now, I wrote about this yesterday, arguably the most powerful civilian in the history of the country. He controls information flow. He controls multiple businesses. He has the president’s ear. He’s going to be in charge of some newfangled organization to gut government spending. We have not seen a person with that kind of clout across those sectors. But where his real power comes from is X.”