Anand Giridharadas on Kamala: There’s a New Political Style in Town

EXCERPT:

GIRIDHARADAS: “I think with the ascension of Kamala Harris and the people she is listening to, which is more important, in a way, than one individual, there is a new political style in town. We are seeing, with this DNC, a Democratic Party that is not just wonky, but knows how to generate joy, knows how to speak to people in those guttural places, knows how to tell that kind of story. And to your last point about that kind of joy that spreads, there’s a weird word for this in political and junkie circles called 'Mobisuasion.' You've got persuasion. Mobisuasion is the idea that you don’t persuade by watering down your stuff to cater to moderates in diners in western Pennsylvania. You actually persuade by revving up your people so they can’t stop talking about their excitement, and their uncles over here, their excitement, and their neighbors over here, their excitement. So I think we're seeing a Democratic Party that's not so worried about moderate voters and is actually more worried about making people feel things in ways that create a kind of contagion of joy and enthusiasm."