CNN: Bud Light Will Feature New Super Bowl Ad After Facing Backlash for Transgender Inclusion

EXCERPT:

MEYERSOHN: “Yeah, Fred. We’re going to see a lot of Bud Light at the Super Bowl. It’s been a tumultuous year, of course, for Bud Light. They faced a ton of backlash, conservative backlash for featuring an ad with a transgender influencer. And so Bud Light sales have tanked this year, down 30 percent. And at the Super Bowl, they’re hoping for a revival. They’re debuting a new ad and a new character, a genie. You think back to some of the old Bud Light characters. They had the Bud knight. And so they’re trying to make the genie the face of the brand. And they’re going to have some celebrities in the ad, Post Malone, Peyton Manning. So they’re trying to change the conversation, win back fans that they lost and create some buzz around the Super Bowl.”