Breaking Bad’s Walter White Returns for ESurance Super Bowl Ad

Esurance Kicks Off New Brand Push at Super Bowl (Advertising Age)

Esurance kicked off a new brand campaign tonight with two spots, starring Lindsay Lohan and Bryan Cranston, airing around the Super Bowl on NBC. The push aims to drive awareness for the brand in the competitive insurance category and promote personalized insurance quotes.

The campaign, called "Sorta You Isn't You," illustrates how Esurance offers insurance quotes that are tailored to each consumer's needs. It builds on the "Insurance for the Modern World" effort that launched in 2011. Leo Burnett, Chicago, handled creative, while Starcom handled media buying.