Eric Holder in 1995: People Need To Be Brainwashed To Dislike Guns

“[We want to have as part of the gun initiative bill] an informational campaign to really change the hearts and minds of people in Washington D.C., and in particular, our young people.  They're saturated in the media and in entertainment or by the entertainment industry with violence, and I think too many of our young people, in particular our young men, are fascinated with violence and in particular fascinated with guns.  And what we need to do is change the way in which people think about guns, especially young people and make it something that's not cool, that's not acceptable.  It's not hip to carry a gun anymore in the way in which we've changed our attitudes about cigarettes...

One thing that I think is clear with young people and with adults as well, is that we just have to be repetitive about this. It's not enough to simply have a catchy ad on a Monday, and then only do it every Monday. We need to do this every day of the week and just really brainwash people into thinking about guns in a vastly different way."