Budweiser Creates Pro-Immigration Super Bowl Ad, Highlighting Company’s Founder

Budweiser to Ruin Red State Super Bowl Parties with Pro-Immigration Ad (A.V. Club)

Budweiser’s newest Super Bowl ad was conceived and shot long before President Trump’s infamous “Muslim ban” was signed last Friday, but it sure has taken on a new relevance since then. The ad, called “Born The Hard Way,” dramatizes Anheuser-Busch co-founder Adolphus Busch’s journey from his homeland of Germany to St. Louis in 1857, where he met Eberhard Anheuser and the two began a long, refreshing, slightly bloated working relationship. At the time, German immigrants were distrusted by native-born Americans, who thought these for’ners needed to take their weird language and funny-smelling food back to where they came from.