Disney CEO Bob Iger Says He Will Work to ‘Quiet Things Down’ Politically and Move Toward Neutrality in the Culture War

‘It can be distracting, and it can have a negative impact on the company’

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EXCERPT:

IGER: "You know, I think there's a misperception here about what politics is. And I think that some of the subjects that have proven to be controversial, as it relates to Disney have been branded political, and I don't necessarily believe they are. I don't think when you're telling stories and attempting to be a good citizen of the world, that that's political, just not how I view it. Do I like the company being embroiled in controversy? Of course not. It can be distracting, and it can have a negative impact on the company. And to the extent that I can work to kind of quiet things down, I'm going to do that. But I think it's -- it's important to put in perspective what some of these subjects are and not just simply brand them political."

 

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