PERSON: Caitlin Rush
Employer
The Herald Group
Position
Digital Account Manager
Biography
Digital Account Manager
The Herald Group
March 2016 – Present (3 months)Washington D.C. Metro Area
Create and execute holistic digital communications solutions for clients in highly regulated industries.
Endeavor Strategies
Director of Social & Digital Engagement
Endeavor Strategies
December 2013 – February 2016 (2 years 3 months)
As the Director of Social & Digital Engagement for Endeavor Strategic Communications I am responsible for overseeing and implementing all aspects of clients’ online communications strategies. This includes website design, development & optimization, online advertising, social media and community management, creative design, copy writing, photography and data reporting. I provide daily touch-points between the firm and clients, delivering personalized customer service and a superior client experience.
• Created and optimized Facebook ads performing in the 90th percentile of similar ad sets on the platform
• Designed and developed a public-affairs-focused website for a Fortune 500 company using WordPress
• Published in PR News’ ‘The Book of Social Media Strategies & Tactics’
• Completed the National Republican Senatorial Committee’s Digital Training Academy
U.S. House of Representatives
Press Aide and Deputy Digital Director
U.S. House of Representatives
March 2013 – November 2013 (9 months)
• Developed and executed strategic online communications plan
• Managed the day-to-day activity of the Congressman’s Facebook, Twitter, YouTube, Instagram and Tumblr accounts
• Wrote engaging, informative copy for the Congressman’s website, Facebook, Twitter, Tumblr and e-newsletter
• Designed graphics using Adobe Creative Suite to share on social media channels
• Monitored and clipped relevant news and online mentions using HootSuite, Google Alerts and TVEyes
• Responded to constituent questions and inquiries received through social media channels
• Created, monitored and optimized Facebook advertisements
Freelance Social Media Copywriter
Radiance Advisor
March 2013 – March 2013 (1 month)
• Developed and implemented online communications strategy for life coach and wellness expert
• Wrote and edited weekly newsletter promoting new blog content using MailChimp
• Created and scheduled content for Twitter, Facebook, Google+, and LinkedIn using HootSuite
Starlight Children’s Foundation MidAtlantic
Director of Outreach & Development
Starlight Children’s Foundation MidAtlantic
July 2012 – December 2012 (6 months)
• Oversaw the fundraising and communications functions for nonprofit with $900k annual budget
• Wrote and edited web content, press releases, funding proposals, board reports, and promotional material
• Curated content for the organization’s Facebook and Twitter accounts in alignment with the online communications strategy
• Updated the organization’s website using the Ektron content management system
• Managed relationships with individual, small business, corporate, and foundation donors using Salesforce
• Designed web graphics and invitations using Adobe Creative Suite
Starlight Children’s Foundation MidAtlantic
Online Communications Coordinator
Starlight Children’s Foundation MidAtlantic
September 2011 – June 2012 (10 months)
• Developed and implemented a cohesive online communications strategy to engage stakeholders throughout the Midatlantic region
• Wrote and edited content for the web
Starlight Children’s Foundation MidAtlantic
Community Development Intern
Starlight Children’s Foundation MidAtlantic
June 2011 – August 2011 (3 months)
• Wrote letters of intent describing Starlight MidAtlantic’s vision, mission, and programming
• Analyzed and developed a social media strategy for Facebook, Twitter, and WordPress
Marketing Associate
Penn State Intercollegiate Athletics
June 2009 – May 2011 (2 years)
• Managed all in-game production and entertainment for the 2009-2010 Lady Lions basketball season
• Planned and executed special events for the athletics department including golf tournaments and pep rallies
The Herald Group
March 2016 – Present (3 months)Washington D.C. Metro Area
Create and execute holistic digital communications solutions for clients in highly regulated industries.
Endeavor Strategies
Director of Social & Digital Engagement
Endeavor Strategies
December 2013 – February 2016 (2 years 3 months)
As the Director of Social & Digital Engagement for Endeavor Strategic Communications I am responsible for overseeing and implementing all aspects of clients’ online communications strategies. This includes website design, development & optimization, online advertising, social media and community management, creative design, copy writing, photography and data reporting. I provide daily touch-points between the firm and clients, delivering personalized customer service and a superior client experience.
• Created and optimized Facebook ads performing in the 90th percentile of similar ad sets on the platform
• Designed and developed a public-affairs-focused website for a Fortune 500 company using WordPress
• Published in PR News’ ‘The Book of Social Media Strategies & Tactics’
• Completed the National Republican Senatorial Committee’s Digital Training Academy
U.S. House of Representatives
Press Aide and Deputy Digital Director
U.S. House of Representatives
March 2013 – November 2013 (9 months)
• Developed and executed strategic online communications plan
• Managed the day-to-day activity of the Congressman’s Facebook, Twitter, YouTube, Instagram and Tumblr accounts
• Wrote engaging, informative copy for the Congressman’s website, Facebook, Twitter, Tumblr and e-newsletter
• Designed graphics using Adobe Creative Suite to share on social media channels
• Monitored and clipped relevant news and online mentions using HootSuite, Google Alerts and TVEyes
• Responded to constituent questions and inquiries received through social media channels
• Created, monitored and optimized Facebook advertisements
Freelance Social Media Copywriter
Radiance Advisor
March 2013 – March 2013 (1 month)
• Developed and implemented online communications strategy for life coach and wellness expert
• Wrote and edited weekly newsletter promoting new blog content using MailChimp
• Created and scheduled content for Twitter, Facebook, Google+, and LinkedIn using HootSuite
Starlight Children’s Foundation MidAtlantic
Director of Outreach & Development
Starlight Children’s Foundation MidAtlantic
July 2012 – December 2012 (6 months)
• Oversaw the fundraising and communications functions for nonprofit with $900k annual budget
• Wrote and edited web content, press releases, funding proposals, board reports, and promotional material
• Curated content for the organization’s Facebook and Twitter accounts in alignment with the online communications strategy
• Updated the organization’s website using the Ektron content management system
• Managed relationships with individual, small business, corporate, and foundation donors using Salesforce
• Designed web graphics and invitations using Adobe Creative Suite
Starlight Children’s Foundation MidAtlantic
Online Communications Coordinator
Starlight Children’s Foundation MidAtlantic
September 2011 – June 2012 (10 months)
• Developed and implemented a cohesive online communications strategy to engage stakeholders throughout the Midatlantic region
• Wrote and edited content for the web
Starlight Children’s Foundation MidAtlantic
Community Development Intern
Starlight Children’s Foundation MidAtlantic
June 2011 – August 2011 (3 months)
• Wrote letters of intent describing Starlight MidAtlantic’s vision, mission, and programming
• Analyzed and developed a social media strategy for Facebook, Twitter, and WordPress
Marketing Associate
Penn State Intercollegiate Athletics
June 2009 – May 2011 (2 years)
• Managed all in-game production and entertainment for the 2009-2010 Lady Lions basketball season
• Planned and executed special events for the athletics department including golf tournaments and pep rallies
ClipsBank
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NewsBase
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PodBank
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