PERSON: Jared Fogle
Position
Former Spokesman
Biography
Jared Scot Fogle (born December 1, 1977), also known as the Subway Guy, is known as a spokesman for Subway through appearances in the company’s advertising campaigns. He gained fame for significant weight loss (now known as the ‘Subway diet’), attributed to eating Subway sandwiches, which led to his role promoting the company.
Fogle first came to media attention in April 1999, through an article written in the Indiana Daily Student by a former dormmate about Fogle’s weight loss. Fogle was later featured in a Men’s Health magazine article, ‘Stupid Diets. . . that Work!’ According to the article, Fogle had become obese by eating junk food and not exercising. Switching to eating at Subway, he changed his eating habits there to include healthier choices and smaller portions free of fattening condiments such as mayonnaise, which was followed by his significant weight loss. A Chicago-area Subway franchisee took the idea to Subway’s Chicago advertising agency.
As a test, the company ran a regional ad campaign. The first spot aired on January 1, 2000, introducing Fogle and his story, complete with a disclaimer: ‘The Subway diet, combined with a lot of walking, worked for Jared. We’re not saying this is for everyone. You should check with your doctor before starting any diet program. But it worked for Jared.’
Fogle appeared in several television commercials along with sponsored in-store appearances throughout the United States. He gives regular talks on fitness and healthy eating. In 2008, a Subway campaign celebrated Fogle’s maintaining his weight loss for a full decade, with his announcement that he would retire his old pair of 62-inch (1.6 m) pants likely to a museum after a final ‘Tour de Pants’ (a humorous reference to the Tour de France). Fogle’s presence in advertisements has decreased since 2008 due to the company placing more emphasis on its popular ‘$5 Footlong’ promotion as opposed to nutritional value, but by 2013 he had filmed more than 300 commercials and continues to make appearances and speeches for the company. Subway attributes one third to one half of its growth in sales — more than tripling from 1998 to 2011 — to Fogle.
— Wikipedia
Fogle first came to media attention in April 1999, through an article written in the Indiana Daily Student by a former dormmate about Fogle’s weight loss. Fogle was later featured in a Men’s Health magazine article, ‘Stupid Diets. . . that Work!’ According to the article, Fogle had become obese by eating junk food and not exercising. Switching to eating at Subway, he changed his eating habits there to include healthier choices and smaller portions free of fattening condiments such as mayonnaise, which was followed by his significant weight loss. A Chicago-area Subway franchisee took the idea to Subway’s Chicago advertising agency.
As a test, the company ran a regional ad campaign. The first spot aired on January 1, 2000, introducing Fogle and his story, complete with a disclaimer: ‘The Subway diet, combined with a lot of walking, worked for Jared. We’re not saying this is for everyone. You should check with your doctor before starting any diet program. But it worked for Jared.’
Fogle appeared in several television commercials along with sponsored in-store appearances throughout the United States. He gives regular talks on fitness and healthy eating. In 2008, a Subway campaign celebrated Fogle’s maintaining his weight loss for a full decade, with his announcement that he would retire his old pair of 62-inch (1.6 m) pants likely to a museum after a final ‘Tour de Pants’ (a humorous reference to the Tour de France). Fogle’s presence in advertisements has decreased since 2008 due to the company placing more emphasis on its popular ‘$5 Footlong’ promotion as opposed to nutritional value, but by 2013 he had filmed more than 300 commercials and continues to make appearances and speeches for the company. Subway attributes one third to one half of its growth in sales — more than tripling from 1998 to 2011 — to Fogle.
— Wikipedia
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