PERSON: Herb Greenberg


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Herb Greenberg (born June 8, 1952 in Miami, Florida) is an American journalist. Greenberg graduated from the University of Miami with a bachelor’s degree in journalism.

Greenberg was a New York-based financial correspondent for the Chicago Tribune after transferring from its Chicago newsroom, where he covered the food and restaurant industry. Greenberg has also worked for Crain’s Chicago Business, the St. Paul Pioneer Press, Amusement Business, and the Boca Raton News.

Greenberg spent 10 years as the six-day-a-week columnist for the San Francisco Chronicle’s business section. In the mid-1990s, he also had his own America Online business commentary site, Bizinsider. Also, while at the Chronicle, Greenberg spent several years as the morning business reporter for KRON-TV in San Francisco and freelanced for five years as the monthly “Against the Grain” columnist for Fortune.

He became one of the first mainstream newspaper columnists to transition to digital news in 1998, writing as a senior columnist for TheStreet for six years.

Afterward, Greenberg was a columnist and blogger for MarketWatch from 2004 until 2008. He also wrote the “Weekend Investor,” which appeared on Sundays in The Wall Street Journal.

Greenberg then left journalism for a few years to start a stock research firm with Debbie Meritz, an analyst and accountant. The firm, GreenbergMeritz Research & Analytics, was subscription-only and targeted institutional investors, investment banks, and accounting firms.

In June 2010, Greenberg joined CNBC as a full-time senior stocks commentator. Three year later, he rejoined TheStreet as a commentator and editor of Herb Greenberg’s “Reality Check” newsletter.

In November 2014, he and forensic accountant Donn Vickrey started Pacific Square Research, a short-biased research firm.

In June 2021, he left Pacific Square to launch Herb Greenberg Research but before it got off the ground, he joined Empire Financial Research as a senior editor in October 2021. In March 2022, he launched Herb Greenberg Investment Opportunities, a subscription-based service that recommends stock choices to paid subscribers.

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