PERSON: Mat Best

Co-Founder

Mathew Alfred Best is an American internet personality, entrepreneur, and a former United States Army Ranger. Best joined the United States Army shortly after graduating high school, eventually serving five deployments with the 2nd Ranger Battalion, before working as a private contractor for the Central Intelligence Agency. He operates a popular comedy-centric YouTube channel, has starred in a self-made movie, and published a best-selling book, a memoir of his military service written with two other authors. Best is also a co-founder of Black Rifle Coffee Company.

He operates a popular satirical channel on the online video platform YouTube, where he produces content aimed at an audience of military service members, veterans, and the firearms community. Best began making videos in El Paso with then United States Air Force member Jarred Taylor, when Best would return during breaks from contracting tours overseas.

The channel has also released a number of music videos, including “Bitch I Operate,” which peaked on the Billboard charts at 36.

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