Mike Barnicle: I Don’t Know ‘How Do We Make Ourselves Relevant Again’

BRZEZINSKI Listen to this ░░░░░░░░ research shows one in ░░░░░░░░ adults regularly get their ░░░░░░░░ from influencers on social ░░░░░░░░ The number is even ░░░░░░░░ among younger Americans with ░░░░░░░░ 40 under the age ░░░░░░░░ 30 getting their news ░░░░░░░░ those sources According to ░░░░░░░░ Pew Research Center the ░░░░░░░░ media site X remains ░░░░░░░░ most widely accessed platform ░░░░░░░░ by Instagram and YouTube ░░░░░░░░ I mean that comes ░░░░░░░░ for political news And ░░░░░░░░ that s the challenge ░░░░░░░░ grew up in a ░░░░░░░░ like Gene grew up ░░░░░░░░ a newsroom That s ░░░░░░░░ lot of challenge that ░░░░░░░░ a challenge for a ░░░░░░░░ of mainstream media sources ░░░░░░░░ they make themselves relevant ░░░░░░░░ to hear 20 of ░░░░░░░░ who actually get influencers ░░░░░░░░ social media Maybe somebody ░░░░░░░░ makes baskets and while ░░░░░░░░ re making baskets they ░░░░░░░░ up and say Vote ░░░░░░░░ candidate X BARNICLE I ░░░░░░░░ t know how we ░░░░░░░░ ourselves relevant again because ░░░░░░░░ can t compete with ░░░░░░░░ second snippets on an ░░░░░░░░ walking up the street ░░░░░░░░ your entire news digest ░░░░░░░░ the day in less ░░░░░░░░ a minute on your ░░░░░░░░ as you re walking ░░░░░░░░ the crowd with coffee ░░░░░░░░ one hand and the ░░░░░░░░ in the other I ░░░░░░░░ t know how we ░░░░░░░░ up to that SCARBOROUGH ░░░░░░░░ So Gene Robinson do ░░░░░░░░ agree with Mike Because ░░░░░░░░ find this hard to ░░░░░░░░ that younger voters would ░░░░░░░░ more interested in getting ░░░░░░░░ entertaining 20 second news ░░░░░░░░ than watching a cable ░░░░░░░░ show for four hours ░░░░░░░░ 6 00 A M ░░░░░░░░ 10 00 A M ░░░░░░░░ the morning Come on ░░░░░░░░ seems like an easy ░░░░░░░░ to us here Robinson ░░░░░░░░ is wrong with these ░░░░░░░░ Laughter Exactly I mean ░░░░░░░░ if I knew the ░░░░░░░░ you know I would ░░░░░░░░ it immediately right and ░░░░░░░░ this But we have ░░░░░░░░ compete I mean the ░░░░░░░░ is we don t ░░░░░░░░ how to compete with ░░░░░░░░ social media basket making ░░░░░░░░ or whatever but we ░░░░░░░░ to So we ve ░░░░░░░░ to figure out ways ░░░░░░░░ do it And maybe ░░░░░░░░ make our own 20 ░░░░░░░░ snippets and we meet ░░░░░░░░ where they are we ░░░░░░░░ news consumers where they ░░░░░░░░ because they re not ░░░░░░░░ and that s the ░░░░░░░░