RUSH TRANSCRIPT Welcome back ░░░░░░░░ Morning Joe It s ░░░░░░░░ past the hour Look ░░░░░░░░ this beautiful shot zooming ░░░░░░░░ on Washington D C ░░░░░░░░ the Supreme Court is ░░░░░░░░ to privately discuss for ░░░░░░░░ first time whether the ░░░░░░░░ will weigh in on ░░░░░░░░ lower court decisions involving ░░░░░░░░ FDA regulations on E ░░░░░░░░ This comes two weeks ░░░░░░░░ the FDA reversed a ░░░░░░░░ on E cigarette products ░░░░░░░░ by jewell juul labs ░░░░░░░░ the vaping trend They ░░░░░░░░ definitely a part of ░░░░░░░░ Juul products have remained ░░░░░░░░ store shelves While the ░░░░░░░░ appealed the FDA initial ░░░░░░░░ in the summer of ░░░░░░░░ Joining us now the ░░░░░░░░ hosts of the new ░░░░░░░░ exclusive podcast backfired the ░░░░░░░░ war which tells the ░░░░░░░░ of the rise and ░░░░░░░░ of juul labs and ░░░░░░░░ conversation of vaping in ░░░░░░░░ health I think a ░░░░░░░░ on this is perfect ░░░░░░░░ there are pros and ░░░░░░░░ I guess but ariel ░░░░░░░░ ll start with you ░░░░░░░░ I was raising kids ░░░░░░░░ saw a lot of ░░░░░░░░ vaping and it made ░░░░░░░░ dangerous substances really easy ░░░░░░░░ conceal and do at ░░░░░░░░ times Bottom line Absolutely ░░░░░░░░ think that s a ░░░░░░░░ concise way of framing ░░░░░░░░ side of this debate ░░░░░░░░ there are two sides ░░░░░░░░ Smoking remains the leading ░░░░░░░░ of death and disease ░░░░░░░░ the United States something ░░░░░░░░ 400 000 Americans die ░░░░░░░░ year from smoking related ░░░░░░░░ so there is another ░░░░░░░░ that says this is ░░░░░░░░ the best solution we ░░░░░░░░ to try to combat ░░░░░░░░ problem Of course the ░░░░░░░░ side says it s ░░░░░░░░ worth it if it ░░░░░░░░ millions of American children ░░░░░░░░ up addicted to nicotine ░░░░░░░░ s talk a little ░░░░░░░░ more about the unintended ░░░░░░░░ Yeah Of course juul ░░░░░░░░ they came out they ░░░░░░░░ to make their product ░░░░░░░░ to all of their ░░░░░░░░ You know you ask ░░░░░░░░ and they say of ░░░░░░░░ we didn t want ░░░░░░░░ target kids but they ░░░░░░░░ out ads that made ░░░░░░░░ look cool They made ░░░░░░░░ people who walked around ░░░░░░░░ the juuls in their ░░░░░░░░ look like they you ░░░░░░░░ fancy people with invitations ░░░░░░░░ cool parties and I ░░░░░░░░ that of course appealed ░░░░░░░░ kids just as it ░░░░░░░░ to adults Like I ░░░░░░░░ someone who when I ░░░░░░░░ about this on the ░░░░░░░░ I was a smoker ░░░░░░░░ dad died of lung ░░░░░░░░ and I needed to ░░░░░░░░ and I couldn t ░░░░░░░░ it done Juul came ░░░░░░░░ and I starting juuling ░░░░░░░░ I just juuled all ░░░░░░░░ time and I didn ░░░░░░░░ smoke As long as ░░░░░░░░ was juuling I wasn ░░░░░░░░ smoking and the unintended ░░░░░░░░ for me was that ░░░░░░░░ got way more addicted ░░░░░░░░ nicotine than I had ░░░░░░░░ been because Mika as ░░░░░░░░ said can you juul ░░░░░░░░ you want and no ░░░░░░░░ can tell for the ░░░░░░░░ part Right And that ░░░░░░░░ it very dangerous In ░░░░░░░░ audio clip from the ░░░░░░░░ leon we hear a ░░░░░░░░ of your interview with ░░░░░░░░ co found juul It ░░░░░░░░ the first interview since ░░░░░░░░ the company Take a ░░░░░░░░ Do you think unintended ░░░░░░░░ is the correct frame ░░░░░░░░ which to see the ░░░░░░░░ of juul Hmm No ░░░░░░░░ exactly I mean I ░░░░░░░░ where you re coming ░░░░░░░░ with that and I ░░░░░░░░ there s some fairness ░░░░░░░░ that I see juul ░░░░░░░░ story of juul in ░░░░░░░░ part as a microcosm ░░░░░░░░ a lot of America ░░░░░░░░ is capitalism It is ░░░░░░░░ It is regulation It ░░░░░░░░ advocacy It is shouts ░░░░░░░░ lies and manipulation So ░░░░░░░░ major part of the ░░░░░░░░ with vapes that you ░░░░░░░░ in the podcast is ░░░░░░░░ many brands there are ░░░░░░░░ and how quickly they ░░░░░░░░ up Let s listen ░░░░░░░░ a clip where you ░░░░░░░░ that a bit more ░░░░░░░░ few years ago there ░░░░░░░░ really only one vaping ░░░░░░░░ that I and everyone ░░░░░░░░ that I was using ░░░░░░░░ juul In fact that ░░░░░░░░ what I thought we ░░░░░░░░ be making this podcast ░░░░░░░░ juul but once we ░░░░░░░░ into it we discovered ░░░░░░░░ are literally thousands of ░░░░░░░░ brands on the market ░░░░░░░░ flavors like luscious lemon ░░░░░░░░ watermelon ice and cheesecake ░░░░░░░░ know the cammian exboroughs ░░░░░░░░ s responsible for all ░░░░░░░░ the world s biodiversity ░░░░░░░░ s where we re ░░░░░░░░ of at with nicotine ░░░░░░░░ right now and I ░░░░░░░░ have sampled a lot ░░░░░░░░ them So leon you ░░░░░░░░ your own experiences with ░░░░░░░░ but talk to us ░░░░░░░░ what this means for ░░░░░░░░ population writ large particularly ░░░░░░░░ people So look Younger ░░░░░░░░ see watermelon ice flavored ░░░░░░░░ that they can buy ░░░░░░░░ they want them It ░░░░░░░░ just a device that ░░░░░░░░ beautiful looks colorful that ░░░░░░░░ called things like elf ░░░░░░░░ and breeze These are ░░░░░░░░ objects that of course ░░░░░░░░ want and the worst ░░░░░░░░ is that these new ░░░░░░░░ new generation of vapes ░░░░░░░░ come sort of in ░░░░░░░░ wake of juul they ░░░░░░░░ way more nicotine in ░░░░░░░░ They are completely illegal ░░░░░░░░ are illegal It s ░░░░░░░░ legal to sell nicotine ░░░░░░░░ if you don t ░░░░░░░░ authorization and that means ░░░░░░░░ they are not really ░░░░░░░░ No one really knows ░░░░░░░░ they are being made ░░░░░░░░ are being shipped in ░░░░░░░░ overseas and the the ░░░░░░░░ of brands that exist ░░░░░░░░ there is truly dizzying ░░░░░░░░ when one of them ░░░░░░░░ you know pressure from ░░░░░░░░ FDA for example they ░░░░░░░░ re brand under a ░░░░░░░░ name Elf bar was ░░░░░░░░ most disposable brand and ░░░░░░░░ it s called eb ░░░░░░░░ and lost Mary and ░░░░░░░░ knows it s the ░░░░░░░░ thing It s the ░░░░░░░░ beautiful little device but ░░░░░░░░ s it s in ░░░░░░░░ You can go to ░░░░░░░░ store in New York ░░░░░░░░ any smoke shop in ░░░░░░░░ York and you can ░░░░░░░░ it behind the counter ░░░░░░░░ of different flavors and ░░░░░░░░ of different brands There ░░░░░░░░ early information where it ░░░░░░░░ sort of advertised as ░░░░░░░░ sort of less dangerous ░░░░░░░░ cigarettes Is there any ░░░░░░░░ accurate health information about ░░░░░░░░ pens and how dangerous ░░░░░░░░ are versus cigarettes That ░░░░░░░░ a great question I ░░░░░░░░ think that there is ░░░░░░░░ information to show that ░░░░░░░░ is a lot safer ░░░░░░░░ smoking We talked to ░░░░░░░░ physician on the show ░░░░░░░░ described it as there ░░░░░░░░ the devil you know ░░░░░░░░ the devil you don ░░░░░░░░ We know cigarettes are ░░░░░░░░ They will kill you ░░░░░░░░ right so anything that ░░░░░░░░ help you get off ░░░░░░░░ cigarettes is generally going ░░░░░░░░ be preferred That said ░░░░░░░░ isn t really great ░░░░░░░░ evidence about how safe ░░░░░░░░ products are so we ░░░░░░░░ hoping to find studies ░░░░░░░░ 10 20 30 years ░░░░░░░░ vape consumption and what ░░░░░░░░ does to your bodies ░░░░░░░░ those studies don t ░░░░░░░░ Bottom line if you ░░░░░░░░ a smoker this is ░░░░░░░░ much better alternative than ░░░░░░░░ to smoke cigarettes and ░░░░░░░░ you re not a ░░░░░░░░ we don t know ░░░░░░░░ The new audible the ░░░░░░░░ thing is nicotine in ░░░░░░░░ cigarette is not what ░░░░░░░░ you cancer It s ░░░░░░░░ else Who knows what ░░░░░░░░ means to consume that ░░░░░░░░ nicotine over 20 30 ░░░░░░░░ because as I said ░░░░░░░░ when you vape you ░░░░░░░░ taking in a lot ░░░░░░░░ nicotine than you are ░░░░░░░░ a smoker The new ░░░░░░░░ is called backfired the ░░░░░░░░ wars Thank you both ░░░░░░░░ much for coming on ░░░░░░░░ show and for the ░░░░░░░░