RUSH TRANSCRIPT Is and ░░░░░░░░ its own direct to ░░░░░░░░ subscription service The 4 ░░░░░░░░ per month service includes ░░░░░░░░ local and primetime regular ░░░░░░░░ postseason games out of ░░░░░░░░ preseason games plus NFL ░░░░░░░░ shows on demand and ░░░░░░░░ programming in a break ░░░░░░░░ all down is Eric ░░░░░░░░ president and CEO of ░░░░░░░░ flip media and sports ░░░░░░░░ good to have you ░░░░░░░░ the show got to ░░░░░░░░ if you think this ░░░░░░░░ a smart move by ░░░░░░░░ NFL given how crowded ░░░░░░░░ streaming space already is ░░░░░░░░ did it because it ░░░░░░░░ t make a lot ░░░░░░░░ sense because they re ░░░░░░░░ stepping on there deals ░░░░░░░░ they have with the ░░░░░░░░ networks and already aired ░░░░░░░░ all the time this ░░░░░░░░ just to me it ░░░░░░░░ it it doesn t ░░░░░░░░ a lot of sense ░░░░░░░░ as we all know ░░░░░░░░ re bidding on this ░░░░░░░░ they re taking bids ░░░░░░░░ the new NFL Sunday ░░░░░░░░ as we all know ░░░░░░░░ during TV has of ░░░░░░░░ decided not to there ░░░░░░░░ 3 monster tech companies ░░░░░░░░ ones that seem to ░░░░░░░░ in that model with ░░░░░░░░ with the one with ░░░░░░░░ most toys wins with ░░░░░░░░ and Amazon and now ░░░░░░░░ has yeah they re ░░░░░░░░ their hat in the ░░░░░░░░ there is some tech ░░░░░░░░ out they re just ░░░░░░░░ money in the NFL ░░░░░░░░ is going hey we ░░░░░░░░ going to have this ░░░░░░░░ package to go with ░░░░░░░░ of these so it ░░░░░░░░ t make a lot ░░░░░░░░ sense to me person ░░░░░░░░ I m glad that ░░░░░░░░ mentioned that because that ░░░░░░░░ one of my first ░░░░░░░░ to this we know ░░░░░░░░ TV plus s also ░░░░░░░░ doing relatively well in ░░░░░░░░ streaming wars and I ░░░░░░░░ into this bid as ░░░░░░░░ investors on sure but ░░░░░░░░ the same time we ░░░░░░░░ the MLB an NBA ░░░░░░░░ have their own streaming ░░░░░░░░ So it kind of ░░░░░░░░ sense for the NFL ░░░░░░░░ want to take a ░░░░░░░░ into the water when ░░░░░░░░ comes to streaming what ░░░░░░░░ think took it so ░░░░░░░░ though to launch its ░░░░░░░░ version Well they ve ░░░░░░░░ before its fate had ░░░░░░░░ to vitti with verve ░░░░░░░░ that deal with the ░░░░░░░░ if you are Got ░░░░░░░░ to all the NFL ░░░░░░░░ and then they tweak ░░░░░░░░ over the last few ░░░░░░░░ and if your yahoo ░░░░░░░░ football life and our ░░░░░░░░ who participates in which ░░░░░░░░ probably say I am ░░░░░░░░ can watch the games ░░░░░░░░ free there so they ░░░░░░░░ their hat in the ░░░░░░░░ are now charging for ░░░░░░░░ a month for it ░░░░░░░░ NFL says that this ░░░░░░░░ going to be a ░░░░░░░░ package to what you ░░░░░░░░ seeing on main street ░░░░░░░░ NFL plus does heads ░░░░░░░░ the other networks already ░░░░░░░░ you of cvs you ░░░░░░░░ fox of NBC us ░░░░░░░░ night football ESPN who ░░░░░░░░ Monday night football and ░░░░░░░░ course let s not ░░░░░░░░ Amazon amazon has a ░░░░░░░░ billion dollar a year ░░░░░░░░ for thanks for rights ░░░░░░░░ Thursday night football At ░░░░░░░░ top there are also ░░░░░░░░ it 2 5 million ░░░░░░░░ bid This is all ░░░░░░░░ money right 2 5 ░░░░░░░░ dollars is what they ░░░░░░░░ looking for for 4 ░░░░░░░░ ticket that s not ░░░░░░░░ the NFL plus package ░░░░░░░░ winning think about that ░░░░░░░░ s a 1 5 ░░░░░░░░ s a 1 billion ░░░░░░░░ bump from what they ░░░░░░░░ already making annually into ░░░░░░░░ current agreement with directv ░░░░░░░░ by the way was ░░░░░░░░ get this about and ░░░░░░░░ dollars annually off the ░░░░░░░░ they were doing so ░░░░░░░░ you put all this ░░░░░░░░ together I agree with ░░░░░░░░ on the investor side ░░░░░░░░ is and you know ░░░░░░░░ is going on here ░░░░░░░░ you re if you ░░░░░░░░ a tech giant you ░░░░░░░░ got to be a ░░░░░░░░ of this and of ░░░░░░░░ if you re the ░░░░░░░░ s looking at these ░░░░░░░░ to play in a ░░░░░░░░ realm when it comes ░░░░░░░░ money That s good ░░░░░░░░ you but poly hard ░░░░░░░░ the big networks because ░░░░░░░░ s hard to compete ░░░░░░░░ that kind of money ░░░░░░░░ even more impressive that ░░░░░░░░ are launching this platform ░░░░░░░░ you would think there ░░░░░░░░ be some sort of ░░░░░░░░ tape other contracts in ░░░░░░░░ where they couldn t ░░░░░░░░ something like this I ░░░░░░░░ also want to ask ░░░░░░░░ because you mentioned MLB ░░░░░░░░ may be potential lessons ░░░░░░░░ could have learned how ░░░░░░░░ you think the NFL ░░░░░░░░ stack up compared to ░░░░░░░░ counterparts of other leagues ░░░░░░░░ have debuted their on ░░░░░░░░ services that are outside ░░░░░░░░ the round of major ░░░░░░░░ or cable deals And ░░░░░░░░ the is there something ░░░░░░░░ think they can learn ░░░░░░░░ this point from those ░░░░░░░░ networks I think the ░░░░░░░░ has targeted their audience ░░░░░░░░ there Remember NFL fans ░░░░░░░░ a gift Great breed ░░░░░░░░ any other league trust ░░░░░░░░ I love the in ░░░░░░░░ NBA love MLB NFL ░░░░░░░░ a different breed remember ░░░░░░░░ last week or 2 ░░░░░░░░ ago They could have ░░░░░░░░ 3 million tickets to ░░░░░░░░ football game in November ░░░░░░░░ Germany ticketmaster had to ░░░░░░░░ it off because so ░░░░░░░░ people are in cue ░░░░░░░░ buy tickets The NFL ░░░░░░░░ a hot commodity so ░░░░░░░░ this gives the fans ░░░░░░░░ breakdown because there s ░░░░░░░░ packages to the NFL ░░░░░░░░ package that you can ░░░░░░░░ into the film room ░░░░░░░░ what the coaches see ░░░░░░░░ is designed for the ░░░░░░░░ fans the fans that ░░░░░░░░ t get enough that ░░░░░░░░ buy everything and that ░░░░░░░░ in the day they ░░░░░░░░ have for what they ░░░░░░░░ calling snackers folks who ░░░░░░░░ t watch a full ░░░░░░░░ and they can have ░░░░░░░░ the one caveat they ░░░░░░░░ have that they re ░░░░░░░░ of avoiding this hole ░░░░░░░░ heads with the other ░░░░░░░░ they have it only ░░░░░░░░ on mobile it s ░░░░░░░░ a lot the stream ░░░░░░░░ your TV I love ░░░░░░░░ do any of that ░░░░░░░░ they re keeping it ░░░░░░░░ your pocket but they ░░░░░░░░ still bumping heads because ░░░░░░░░ can still watch all ░░░░░░░░ games in the same ░░░░░░░░ So what they re ░░░░░░░░ is they re making ░░░░░░░░ a little bit more ░░░░░░░░ that fan diving with ░░░░░░░░ other 2 leagues haven ░░░░░░░░ done that yet with ░░░░░░░░ streaming packages it just ░░░░░░░░ it interesting but remember ░░░░░░░░ also is putting the ░░░░░░░░ bow on everything and ░░░░░░░░ cover status signed that ░░░░░░░░ 5 billion dollar deal ░░░░░░░░ major league soccer back ░░░░░░░░ June and that s ░░░░░░░░ to change the way ░░░░░░░░ we re watching the ░░░░░░░░ So the NFL is ░░░░░░░░ to have to do ░░░░░░░░ and then keep up ░░░░░░░░ these other folks who ░░░░░░░░ bidding for their own ░░░░░░░░ that put a really ░░░░░░░░ product on the field ░░░░░░░░ right now the NFL ░░░░░░░░ least is meeting their ░░░░░░░░ base their fan base ░░░░░░░░ fan that can t ░░░░░░░░ enough get them in ░░░░░░░░ film room and the ░░░░░░░░ archives which has a ░░░░░░░░ fan that Ok nobody ░░░░░░░░ that they re the ░░░░░░░░ with it so they ░░░░░░░░ the archives so that ░░░░░░░░ be fun for a ░░░░░░░░ of fans And so ░░░░░░░░ good points there and ░░░░░░░░ that sticks out to ░░░░░░░░ back that you mentioned ░░░░░░░░ is supposed to be ░░░░░░░░ complimentary service So the ░░░░░░░░ is if fans those ░░░░░░░░ vans that up talk ░░░░░░░░ are willing to shell ░░░░░░░░ the money for something ░░░░░░░░ can only be viewed ░░░░░░░░ tablet or mobile Streaming ░░░░░░░░ now especially when it ░░░░░░░░ to live sports Do ░░░░░░░░ anticipate that fans are ░░░░░░░░ going to bite at ░░░░░░░░ Well this also be ░░░░░░░░ to the NFL If ░░░░░░░░ re trying to pull ░░░░░░░░ a younger audience About ░░░░░░░░ start I mean to ░░░░░░░░ I think a lot ░░░░░░░░ people will just go ░░░░░░░░ it because the price ░░░░░░░░ nice I think it ░░░░░░░░ great fun and you ░░░░░░░░ the archives and you ░░░░░░░░ access to the things ░░░░░░░░ you normally don t ░░░░░░░░ when you want to ░░░░░░░░ how it plays or ░░░░░░░░ Going for the younger ░░░░░░░░ and knowing that the ░░░░░░░░ wants to go international ░░░░░░░░ managers in Australia and ░░░░░░░░ the rest of the ░░░░░░░░ trying to grow the ░░░░░░░░ base from a 150 ░░░░░░░░ international fans to another ░░░░░░░░ million over the next ░░░░░░░░ definitely going after the ░░░░░░░░ audience and putting this ░░░░░░░░ their hands Probably will ░░░░░░░░ a success in the ░░░░░░░░ run and at the ░░░░░░░░ the day we have ░░░░░░░░ remember we re talking ░░░░░░░░ tech giants here and ░░░░░░░░ NFL is trying to ░░░░░░░░ in that same poll ░░░░░░░░ I think they re ░░░░░░░░ to do well because ░░░░░░░░ will partner with one ░░░░░░░░ these 3 and I ░░░░░░░░ that s going to ░░░░░░░░ them to the next ░░░░░░░░ I think that s ░░░░░░░░ the NFL s gamble ░░░░░░░░ Roger Goodell is going ░░░░░░░░ play the long game ░░░░░░░░ and ok we re ░░░░░░░░ to whoever is going ░░░░░░░░ be our dance partner ░░░░░░░░ we they make their ░░░░░░░░ in the next 60 ░░░░░░░░ of who s going ░░░░░░░░ take over NFL tickets ░░░░░░░░ next season That s ░░░░░░░░ to lead us everywhere ░░░░░░░░ that s the way ░░░░░░░░ the TV rights game ░░░░░░░░ going to be play ░░░░░░░░ just in the NFL ░░░░░░░░ you re going to ░░░░░░░░ it moving forward in ░░░░░░░░ for women sports as ░░░░░░░░ which is going to ░░░░░░░░ rumored to be almost ░░░░░░░░ 1 billion dollar industry ░░░░░░░░ next 2 years when ░░░░░░░░ comes to TV rights ░░░░░░░░ women sports out So ░░░░░░░░ Goodell saying hey we ░░░░░░░░ the best show out ░░░░░░░░ and let s go ░░░░░░░░ it and grow this ░░░░░░░░ Yeah how do you ░░░░░░░░ this NFL platform potentially ░░░░░░░░ the landscape for live ░░░░░░░░ and live sports And ░░░░░░░░ you inadvertently will push ░░░░░░░░ of these major networks ░░░░░░░░ streamers to consider some ░░░░░░░░ these different things when ░░░░░░░░ comes to contracts moving ░░░░░░░░ so they can almost ░░░░░░░░ down the NFL for ░░░░░░░░ of these benefits Watch ░░░░░░░░ the last decade of ░░░░░░░░ way live sports has ░░░░░░░░ streamed it s changed ░░░░░░░░ NBA major league baseball ░░░░░░░░ it showed everybody how ░░░░░░░░ get it done the ░░░░░░░░ s been paying attention ░░░░░░░░ they put it together ░░░░░░░░ it does compete when ░░░░░░░░ look at NBC they ░░░░░░░░ their peacock platform which ░░░░░░░░ all their games that ░░░░░░░░ televise and anything that ░░░░░░░░ cover in the playoffs ░░░░░░░░ the Super Bowl deals ░░░░░░░░ re going to see ░░░░░░░░ do that of course ░░░░░░░░ have Disney money and ░░░░░░░░ money they can have ░░░░░░░░ lot of fun and ░░░░░░░░ build their product that ░░░░░░░░ did a great job ░░░░░░░░ the NBA finals I ░░░░░░░░ them Contracts come up ░░░░░░░░ re going to the ░░░░░░░░ thing you see CBS ░░░░░░░░ to be the same ░░░░░░░░ I think all these ░░░░░░░░ are going to have ░░░░░░░░ come together and their ░░░░░░░░ fear is competing against ░░░░░░░░ Big Tech giants because ░░░░░░░░ the financial games are ░░░░░░░░ different the rules they ░░░░░░░░ buy or different you ░░░░░░░░ 3 that basically can ░░░░░░░░ money with Amazon apple ░░░░░░░░ Google competing at CBS ░░░░░░░░ the rest are just ░░░░░░░░ on ad dollars they ░░░░░░░░ go get apple can ░░░░░░░░ sell couple phones They ░░░░░░░░ doing pretty well I ░░░░░░░░ there s a line ░░░░░░░░ every apple store in ░░░░░░░░ So I think it ░░░░░░░░ going to be the ░░░░░░░░ for some of these ░░░░░░░░ isn t taken keep ░░░░░░░░ deal and be cutting ░░░░░░░░ its to tried to ░░░░░░░░ these bigger tech giants ░░░░░░░░ they re not just ░░░░░░░░ it for money they ░░░░░░░░ in it to win ░░░░░░░░ that s the Silicon ░░░░░░░░ way Yeah absolutely as ░░░░░░░░ ve had this conversation ░░░░░░░░ started off as a ░░░░░░░░ scratcher but now you ░░░░░░░░ led me to believe ░░░░░░░░ the NFL knows exactly ░░░░░░░░ they re doing and ░░░░░░░░ are few places head ░░░░░░░░ to make proof of ░░░░░░░░ the future bettors a ░░░░░░░░ good insight There that ░░░░░░░░ president and CEO of ░░░░░░░░ flipped media and also ░░░░░░░░ analyst thanks ken Okay ░░░░░░░░ up it s the ░░░░░░░░ of the road for ░░░░░░░░ delicious I treat the ░░░░░░░░ when we return from ░░░░░░░░ quick break.