White House Enlists Professional Gamers To Promote ObamaCare

White House Unites with eSports Athletes to Promote Health Care (Paste Magazine)

The deadline to sign up for health insurance before facing penalties is Feb. 15. In a push for last minute sign-ups, the Obama administration is recruiting professional gamers to promote the Affordable Health Care Act. The public service announcement is a collaboration between HealthCare.gov, the eSports League and Twitch.

In the video, Randal Holcombe, Joshua Gray, Geoff Robinson and his wife Anne Prosser Robinson share their experiences of struggling without health insurance. The White House’s sudden interest in these personalities has further encouraged the legitimacy of gaming as a profession. Although the partnership may seem unusual, everyone involved seems to be pulling out all the stops to reach out to a younger demographic. In a blog post, the White House stressed the importance of eSports as a vital part of the changing media landscape:

“Over the last decade, eSports players, commentators, tournaments, and online streaming services have gained a following that rivals many traditional sports, including more than 31 million eSports fans in the United States alone.