John Gizzi: Within a Month, W.H. Briefings Will Change Back to Daily Televised Ones

EXCERPT:

GIZZI: "Yes, I will predict here and now, Brian, on 'Reliable Sources,' that within a month, it will change back to televised daily briefings."
STELTER: "All right. Noting the date here, July 9th. Why is that?" 
GIZZI: "I’m going to tell you why. This is a president who likes ratings, and here’s a factoid for you — after going for a long period off camera, there was a day when cabinet secretaries came on with Sarah Sanders, Rick Perry one day, and then Mr. Mnuchin, the treasury secretary, and Gary Cohn on another day. And on each of those days, the camera went on, the ratings went up. And guess what, networks besides C-SPAN and Fox began to cover and interrupt live. You don’t get that kind of coverage in normal circumstances. And I would say if the administration wants its voice heard, it would be wise to go back to on-camera every day."