CNN: Apple’s New Products in 90 Seconds

Apple’s Most Revolutionary New Product: Itself (Time)

Apple’s Worldwide Developer Conference keynote Monday is sure to have pleased some and disappointed others. At the annual confab of software developers for Macs and iDevices, CEO Tim Cook and other executives presented new versions of Mac OS X for computers and iOS for iPhones and iPads. Both systems appear to borrow from one another liberally, evolving to work in tandem much more elegantly.

But there was another, arguably more radical product on display: Apple itself. There was no slick marketing video extolling its virtues. And there was no explicit mention of its “magical” changes by any of the executives that padded into the spotlight. But it was there, center stage at the Moscone Center in San Francisco. This is clearly a different (and perhaps more interesting) company than the one Steve Jobs left behind when he died three years ago. It seems a company that, increasingly, reflects the ideas, taste and sensibility of a group, rather than an individual.