Bob Kraft Blames the 2016 Presidential Campaign for Slipping NFL Ratings

EXCERPT:

WALLACE: “Speaking of business, you’re the chair of the NFL Broadcast Committee. And you know better than I do that the ratings for NFL games decreased on average 8 percent per game this year. One, why do you think that is?  And, two, do you have any thoughts about changes that the game needs?”  
KRAFT: “Yes. I think that’s a very good question. You know, I think, first of all, the election the first half of the year made a big difference. And we had some compelling entertainment going on that got tremendous ratings. And I’m not sure that isn’t still going on, but the debates and what have you — our ratings picked up the second half. I think all of television, the ratings are down in all product areas. I think we are less than most. And I think we have a real challenge in the future of how we present our game to young people. You know —“