Manafort: Donald ‘Put Together the First Modern Campaign’ with Social Media

MANAFORT: "Well, Donald Trump was running a historic campaign when I joined the campaign. He had put the first modern campaign together in dealing with social media, dealing with earned media and speaking directly to the American people. He didn’t have any of the traditional organizational elements that were keeping his campaign afoot. So in the beginning when he was winning primaries he was accomplishing his objective by really having his message resonate with the American people. As the process got closer to the middle and the end, the campaign needed to focus more on not just winning but winning with specific delegate totals in the states. That’s when he reached out and asked me to join him, and what I had when I started was a tremendous candidate, probably the best communicator since Ronald Reagan, as far as having a vision, having a message and being able to communicate over the media, over the noise of the campaign."