David Brooks on Trump: ‘He’s a Marketing Genius Who Offers No Substance’

WOODRUFF: "What about the argument, David, that Mitt Romney made yesterday? He called Donald Trump a con artist. He used just about every negative term one can think of. Is that going to make any difference?"
BROOKS: "Well, you have to believe that, at some point, Trump voters, like any other voters, rely on the information they have. And a lot of the — a lot us of have — with Trump voters, they buy Trump’s version of events, which is that he’s a successful businessman and that he’s made a ton of money. But there is another version of events, which is Trump Mortgage, Trump University, Trump Steak, Trump Airline, and the bankruptcies, that he’s not a successful businessman. He’s a marketing genius who offers no substance. And people either got pushed into subprime loans by Trump Mortgage, or they got suckered into racking up huge credit card debt to buy courses on Trump University, and they were left high and dry when those things went belly up. And so that’s a story that I think can be told. In a country which is feeling betrayed, he is a mass and serial betrayer. And so I think that’s the line that can be used. But I have to assume all voters are information voters, and, as they get more information, they could change their minds."