Super PAC Supporting Biden Launches First TV Ad Urging 2016 Bid

Joe Biden Backers Plan TV Ads Urging 2016 Bid (Time)

A group hoping to nudge Joe Biden into the 2016 race has cut a video hoping to build support for a possible campaign.

The Draft Biden group, which is not affiliated with the Vice President, released on Wednesday a dramatic clip of Biden’s emotional telling of the loss of a daughter and his first wife. The ad also features photographs of son Beau Biden, who died earlier this year. The video then urges voters to translate their own losses into action to change the world. The ad ends urging: “Joe, run.”

The ad is 90 seconds long—not the typical 30- or 60-second increment typically sold on traditional broadcast stations. For the moment, the ad is not running on televisions. The group, however, is using it to raise money and advisers say it will start running on CNN next week.