Heilemann: ‘You Don’t Project Authenticity’ by Announcing You’re Going To

HEILEMANN: “I’ll tell -- I’ll tell you how you don’t project authenticity. You don’t project it by having your campaign tell the world you’re going to project authenticity.”

BAKER: “Yes.”

HEILEMANN: “And then talk to reporters about how you that you were going to project authenticity on the basis of some focus groups you did. That’s the way you don’t project authenticity.” [Crosstalk]

HEILEMANN: “-- you do, that could happen with Hillary Clinton this week. One way you do project authenticity is you go on Steven Colbert as Joe Biden did this week, and you give an interview like that, that comes across as — to everyone who watched it as human, real -- Gwen used the word ‘anguish’ but funny at points. Again, whether you like Joe Biden or not, you couldn’t watch that interview and not say, that’s the real deal. That’s what Joe Biden is like. That’s a human being I can relate to.”