AP’s Julie Pace: Hillary Clinton’s Camp Is ‘Resetting Again with New Campaign Ads’

KING: “Let's go ‘Inside Politics’ this morning. With me to share their reporting and their insights, Julie Pace of The Associated Press and Olivier Knox of Yahoo! News. Let's start now with the debate. We'll get to that in a minute, but Hillary Clinton coming out with new ads in Iowa and New Hampshire. You might say, wait a minute, they don't vote there until early next year. Why is she advertising this year? But we have seen, number one, she's getting a stiff challenge from Bernie Sanders. Number two, the vice president is considering getting into the race. We'll get to that in a moment. Number three, if you look at the polling numbers, this is what it's about. We have seen her honest and trustworthy numbers are pretty low and so she needs to improve the underlying as they say. Here is a little sample here of one of Hillary Clinton's new ads playing up on the childhood struggles of her mother.”
[clip starts]
CLINTON: “When she needed a champion, someone was there. I think about all the Dorothys all over America who fight for their families, who never give up. That's why I'm doing this. That's why I have always done this, for all the Dorothys.”
[clip ends]
KING: “This is the empathy factor. I'm on your side. If maybe you have some doubts about her, maybe you think she's been in politics too long, the Republicans are going to hit her saying her e-mails, she's a Clinton, can't trust her. She wants to say, I'll fight for you.”
PACE: “Yes, it's interesting because if you look back at the start of Hillary Clinton's campaign, which is just a couple months ago, the theme is what they said the campaign would be about. The e-mails and Bernie Sanders pushing her shifted the focus. I think this is them trying to get back to the core of the campaign, get on the airways at a time they will not be flooded even with Republicans at this point and try to almost reset in a way, get back to what they want to talk about.”