Defying Inflation, Burger Joint Pledges Not to Raise Prices in 2012

A new ad from Steak & Shake marketing its plan to not raise prices in 2012. The ad opens with a costumed sculptor chiseling away at a tablet, which becomes Steak & Shake’s menu:

STEAK & SHAKE WORKER: “The menu looks great! We’re going to need like a million more.”
NARRATOR: “Steak ’n Shake prices plus 2012 equals set in stone. Set prices on our entire menu, all year long. Steak n Shake, just no equal.”