Starbucks CEO Schultz Explains Plan To Use Baristas To Start Nat’l Conversation on Race

WAGNER: "Starbucks will encourage baristas to discuss race relations with its customers." 
SCHULTZ: "What if we were to write 'race together' on every Starbucks cup and that facilitated a conversation between you and your customers? What if our customers as a result of that had a renewed level of sensitivity about the issue and they would spread that to our own sphere of influence?" 
WAGNER: "A reading packet on race will be available at Starbucks stores starting this Friday. Shultz says baristas are not obligated to hand out race together cups." 
SCHULTZ: "If a customer doesn't want to receive the cup, give them another beverage or just replace their cup. If a customer asks you what this is, try to engage in a discussion that we have problems in this country with regard to race and racial inequality and we believe we are better than this and we believe the country is better than this."