Fmr. Obama Spox: Unlike Network News, BuzzFeed Reaches Young People

‘71% of young people get their information online right now as their primary resource’

Fmr. Obama Spokesman Defends Buzzfeed: Network News Audience that Reaches Entire Country No Longer Exists (RealClearPolitics)

JAKE TAPPER, CNN: This is obviously part of a larger strategy to pursue non-traditional media. We saw president Obama do those YouTube interviews a few weeks ago, the sit-down on Between Two Ferns. I guess the question is, is it effective? 

BEN LABOLT, FMR OBAMA CAMPAIGN ADVISER: I think it is. Look, 71% of young people get their information online right now as their primary resource. The big nightly network news audience where you can reach the entire country, that doesn't exist anymore. The media landscape is very fractured. So when we are talking about something like health care enrollment where you are trying to reach the so-called "invincibles," young people who don't have coverage, you have to go to new and innovative platforms like BuzzFeed.

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