Time’s Charlotte Alter: Dem Primary Will Be Held on Social Media

‘The candidates that are really exciting the younger voters are the ones that have been on social media’

RUSH EXCERPT:

ALTER: “I think this primary will be held on social media. Really it depends on which voters you need to reach, right? Again, I am specifically — I have been spending time specifically looking at millennials. Only 31% of millennials watch cable news. By 2020, millennials are projected to be among the biggest voting bloc in the United States and 61% of them watch TV on streaming services so, you know, if you’re reaching older voters who are tuning in to watch Rachel Maddow every night that will be important to be on Maddow or on Colbert. But if you look at the phenomenon of AOC, the candidates that are really exciting the younger voters are the ones that have been on social media.”

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