Donny Deutsch: So Much of the Problem with GOP Trying to Repeal ObamaCare Is Branding

‘There’s a big branding problem here’

EXCERPT:

DEUTSCH: "I wonder if the word 'Obama' had never happened and we were always talking about the Affordable Care Act, how this would have played out differently. And I do believe it would be more 'How do we help and fix the Affordable Care Act?' So much of this, unfortunately, is branding. We're talking about lives here, but if you look at every one of Trump’s tweets, it's never about 'This is what I want for health insurance, this is what I want for the people of this country.' It’s 'Kill ObamaCare!' There’s a big branding problem here."

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